About Rekart.io

Rekart.io is a leading subscription and delivery management platform, empowering businesses in milk, tiffin, meal, and water delivery industries to streamline their operations. With our robust, secure, and customizable solution, we’re trusted globally to automate processes, enhance customer experiences, and drive business growth. Join us in transforming the subscription economy!

Job Overview

We are seeking a passionate and results-driven Digital Marketing Specialist to own the positioning, messaging, and go-to-market strategies for Rekart.io. In this role, you will bridge the gap between our product and our audience, driving demand generation, managing digital campaigns, and crafting compelling content that highlights the value of Rekart.io’s features.

The ideal candidate will have a deep understanding of digital marketing, SaaS products, and subscription-based industries, with the ability to create impactful campaigns that resonate with our target audience.

Key Responsibilities

Strategic Product Positioning

• Define and articulate Rekart.io’s value proposition for target industries (milk, tiffin, meal, and water delivery).
• Craft compelling messaging and positioning that highlights Rekart.io’s global reach, customization, and reliability.
• Collaborate with product and sales teams to refine user personas and identify market needs.
  
  

Go-To-Market (GTM) Strategy

• Develop and execute go-to-market strategies for product features and updates.
• Plan and manage product launches, ensuring alignment across marketing, product, and sales teams.
• Analyze market trends and competitor strategies to identify opportunities for differentiation.
  
  

Content Marketing

• Create high-quality, SEO-optimized content including blogs, whitepapers, case studies, and website copy.
• Partner with designers to develop visual assets that support product positioning (e.g., infographics, videos).
  
  

Demand Generation and Digital Campaigns

• Lead demand generation efforts through PPC campaigns, email marketing, webinars, and social media.
• Manage and optimize paid advertising campaigns (Google Ads, LinkedIn, etc.) to drive qualified leads.
• Track campaign performance and report on ROI, making data-driven recommendations.
  
  

Customer and Market Insights

• Conduct customer interviews and surveys to understand pain points and requirements.
• Gather and analyze feedback from customers, sales, and support to refine product messaging.
  
  

Collaboration and Enablement

• Equip the sales team with product collateral, presentations, and messaging frameworks.
• Partner with product teams to influence the roadmap based on customer insights and market demand.
  
  

Qualifications

Required

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years of experience in product marketing, digital marketing, or related roles, preferably in B2B SaaS.
• Proven experience crafting positioning and go-to-market strategies.
• Expertise in managing PPC campaigns, demand generation, and content creation.
• Strong analytical skills and experience with tools like Google Analytics, HubSpot, and CRM platforms.
• Excellent written and verbal communication skills with a focus on storytelling.
  
  

Preferred

• Experience in subscription-based or delivery-oriented industries.
• Familiarity with Rekart.io’s target markets (milk, tiffin, food delivery or water delivery).
  
  

Why Join Rekart.io?

• Be part of a fast-growing company revolutionizing the delivery industry.
• Drive high-impact marketing initiatives that directly shape our growth.
• Work with a collaborative team and an innovative, market-leading product.
• Competitive salary, benefits, and remote work flexibility.
  
  

Skills:- Digital Marketing, Content Marketing, B2B Marketing, SaaS, PPC, Social Media Marketing (SMM) and Demand generation