Manager – Global Brand & Digital

Communications

Department: Purpose and Resource Mobilization
Location: Head Office, Mumbai

Level: Manager

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Information Links

www.educategirls.ngo

Founder Safeena’s TED Talk , April 2019

2023 WISE Prize in Education

Worlds First Development Impact Bond in Education

First TED Audacious Project to be chosen from Asia

Our Core Values: Integrity | Collaboration | Gender Equality | Empathy | Excellence

Join Us in Transforming Lives:

Educate Girls is on a mission to change the future for millions of adolescent girls and young women in
rural India. Established in 2007, Educate Girls is a nonprofit organisation dedicated to mobilising
communities for girls’ education in India’s rural and educationally backward areas. Strongly aligned with
the ‘Right to Education Act’ (RTE), ‘Samagra Shiksha,’ and the National Education Policy 2020, Educate
Girls is committed to advancing the government’s vision of improving access to education for girls.

In partnership with state governments and powered by thousands of community-based gender
champions, Educate Girls has developed a holistic, community-driven program. This initiative identifies
out-of-school girls aged 6-14, enrols and retains them in school, and enhances foundational literacy and
numeracy skills for all children. Additionally, Educate Girls offers a second-chance program for adolescent
girls and young women aged 15-29, providing life skills, agency, and educational credentials through open
schools (Grades 10 and 12).

Educate Girls, in collaboration with the government, currently operates in over 29,000 villages across
Rajasthan, Madhya Pradesh, Uttar Pradesh, and Bihar. To date, we have mobilised over 1.8 million girls
for school enrolment and supported over 2.2 million children with remedial learning.

Our vision is to empower 10 million learners through education by 2035, bridging the gap between
schooling and life opportunities. By linking education directly to skilling and jobs, Educate Girls is
equipping these young women to contribute meaningfully to the economy and have a voice and agency
in their futures.

Our mission for the next 10 years is to transform 10 million lives – this role is an integral part of this
journey

The Role: Manager Global Brand & Digital Communications

We are seeking a dynamic and strategic Manager – Global Brand & Digital Communications to lead our
brand development, creative execution, and digital communications on a global scale. This role will ensure
strong brand positioning, oversee creative content production, and drive digital engagement across
multiple international platforms. The ideal candidate is a creative leader with experience in global
branding, storytelling, and digital media strategy.

Our Core Values: Integrity | Collaboration | Gender Equality | Empathy | Excellence

Key Responsibilities:

1. Global Brand Development & Creative Execution

• Establish and maintain a strong global brand positioning that aligns with Educate Girl’s mission,

vision, goals, and values.

• Define, refine, and enforce the brand’s tone and voice to ensure consistency across all global

communication channels.

• Oversee creative direction of all communication collaterals, ensuring high-quality design,

messaging, and storytelling that resonates with diverse international audiences and
stakeholders

• Lead the production of video content, including storyboarding, scripting for documentaries,

short films, and impact stories, to enhance brand awareness and engagement.

• Collaborate with external agencies, designers, videographers, and other vendors for creative

execution and production needs.

2. Global Digital Communications & Online Presence

• Develop and execute a strategic global social media plan to engage and grow both Indian and

international audiences across various platforms, including omni-channel campaigns.

• Maintain and enhance the organisation’s digital presence, ensuring accessibility, user

experience, and alignment with global brand strategy.

• Oversee website content, design, and performance optimisation to ensure a seamless and

engaging experience for global audiences, while managing external vendors

• Manage and curate the organisation’s blog, crafting compelling updates, insights, and success

stories highlighting global impact and initiatives.

• Monitor and analyse digital metrics , providing data-driven insights to refine strategies and

maximise engagement and reach.

3. Stakeholder Communication

• Ensure impactful communication with key stakeholders, including donors, partners, internal

teams, and field staff

• Manage internal branding and communication, aligning teams with key campaigns and brand

initiatives.

• Work cross-functionally to streamline brand messaging across events, donor materials, and

organisational updates.

4. Team Management

• Manage and mentor a team of two resources, including a designer
• Provide guidance, feedback, and professional development opportunities to team members
• Ensure effective collaboration and communication within the global team to meet project

Our Core Values: Integrity | Collaboration | Gender Equality | Empathy | Excellence

• Resilient and adaptable, thriving in fast-paced, dynamic environments with multiple priorities.
• Committed to fostering a diverse and inclusive team culture with strong cultural sensitivity.
• Strategic thinker and problem-solver with a focus on creativity and innovation.