Exito Media Concepts Pvt Ltd is a global B2B business solutions company specializing in creating conferences, forums, summits, exhibitions, and congresses. We serve as the connecting platform between world markets, offering a unique space where buyers and sellers can meet, network, and explore business opportunities.

As a Marketing Specialist, you will play a critical role in driving marketing strategies for our events and solutions. You will be responsible for managing end-to-end marketing campaigns, conducting market research, and ensuring effective communication with internal teams and external & Scope of Work

• Project Management:
• Lead marketing campaigns from ideation to execution for B2B events, ensuring adherence to timelines, budgets, and objectives.
• Collaborate across teams (content, creative, design, and sales) to align on project goals, resources, and deliverables.
• Use project management tools to track progress, monitor timelines, and resolve any issues that arise during campaign execution.
• Strategic Thinking & Market Research:
• Conduct thorough market research to understand industry trends, customer behavior, and competitor strategies for social media
• Develop marketing strategies based on insights derived from market research to reach target audiences effectively.
• Assess and refine campaign strategies based on performance data and customer feedback.
• Creative & Content Development:
• Create engaging and persuasive content for a variety of marketing channels, including social media, email campaigns, websites, and print materials.
• Direct the creative process for marketing collateral to ensure consistent messaging across all channels.
• Write compelling copy for digital and offline campaigns, focusing on brand messaging and customer engagement.
• Digital Marketing & Social Media Engagement:
• Manage paid advertising campaigns across social media platforms such as Meta (Facebook, Instagram, Messenger, WhatsApp) and LinkedIn, optimizing for engagement and conversion.
• Develop and implement SEO strategies to improve website visibility and drive organic traffic.
• Monitor and analyze social media metrics to improve online presence and community engagement.
• Communication & Leadership:
• Lead communication efforts with stakeholders, both internal and external, ensuring clear and concise messaging.
• Demonstrate leadership in guiding the team to achieve marketing objectives an foster a collaborative working environment.
• Data-Driven Decision-Making:
• Implement A/B testing strategies to optimize campaign performance continuously.
• Use data insights to refine and improve customer journey mapping, ensuring personalized experiences and high engagement rates.
• Customer Focus & Personalization:
• Gather customer feedback to understand needs, preferences, and pain points, and integrate them into marketing strategies.
• Focus on customer journey mapping to create more personalized and targeted campaigns that resonate with the audience.
• Tech-Savvy & Adaptability:
• Leverage CRM tools, marketing automation software, and project management platforms (e.g., Zoho, Trello) to streamline processes and enhance efficiency.
• Adapt marketing strategies and tactics in response to market changes, feedback, and emerging digital trends.
• Attention to Detail:
• Ensure all marketing materials and campaigns are executed to the highest standard, maintaining quality and consistency across all channels.
• Review content and designs to ensure accuracy and alignment with brand guidelines.
  
  

Requirements & Qualifications

Experience: 1-2 years of relevant experience in B2B digital marketing, project management, and event marketing.

Education: Bachelor’s degree in Marketing, Media Communications, Business, or a related field.

Location: Koramangala, Bangalore

Job Type: Full-time & On-site, 5-day work week

Required Skills

• Strong project management skills, with experience in managing multiple campaigns simultaneously.
• Proficient in market research, brand strategy development, and campaign planning.
• Creative mindset with experience in content creation, copywriting, and creative direction.
• Strong digital marketing skills, including SEO, social media management, email marketing, and analytics.
• Excellent communication and negotiation skills, with the ability to engage and influence stakeholders.
• Data-driven mindset with experience in tracking KPIs, A/B testing, and using analytics tools.
• Strong leadership and team collaboration skills.
• Familiarity with CRM tools, marketing automation platforms, and project management software.
  
  

Perks & Benefits

• International Exposure – Opportunity to work on global projects and network with industry leaders.
• Travel Opportunities – Visit different cities and countries as part of event marketing and strategy development.
• Quarterly Incentives – Performance-based rewards and recognition.
• Hands-On Training – Continuous learning and development to grow in marketing and project management.
• Diverse Growth Opportunities – Ample opportunities for career growth and advancement within the organization. (ref:updazz.com)