Introduction

Apptio, an IBM company, has an exciting opportunity to hire a high energy Field Marketing Specialist for our Americas team who has an analytical ‘can do’ attitude and has experience in the technology industry where priorities quickly change.

You

We are looking for you to jump in and add value right away by showcasing first class event coordination, planning and project management skills. Must be an outstanding team player, able to handle multiple duties simultaneously, be proactive, able to quickly prioritize, have experience working under tight deadlines and consistently deliver projects on schedule and within budget.

Us

We believe that a customer focused approach is vital to create event experiences which “wow” every time.

Your Role And Responsibilities

What we want you to do:

• 50% | Event research, planning, execution and project management
• 50% | Operations, budgeting & reporting
• Assist in production of event-based lead generation programs which include Regional (Tier 3 events), Apptio proprietary events and virtual programs
• Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rd party events), AV orders, catering orders, researching décor and entertainment
• Manage end-to-end Regional Tier 3 events and virtual programs in partnership with Field Marketers
• Attend trade shows and events as needed (10% – 15%)
• Print/ship marketing and promotional materials to events as required
• Schedule appointments and coordinate an event calendar
• Track and manage event program activities, budgets and invoices through Salesforce, Smartsheet and Coupa
• Create reporting, event announcements and event recaps which provide executive summaries of events & programs
• Knowledge of Salesforce – building campaigns, reports, dashboards
• Support Field Marketing Managers with activities that drive demand and leads in their region through seamless execution.
• Work cross functionally to ensure programs and events stay on task and within budget
• Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse.

Preferred Education

Master’s Degree

Required Technical And Professional Expertise

• Minimum 2-3 years of event management experience in a B2B environment, Technology Software Industry
• Clear, direct, proactive communication skills, both verbal and written
• MS Office: Must be proficient in Excel, Word, PowerPoint – to help track budgets and project plans
• Strong administrative and problem-solving skills.
• Ability to work some overlap of US hours

Preferred Technical And Professional Experience

• Bachelor’s Degree with marketing or business focus preferred
• Basic knowledge of Salesforce.com, Smartsheet, Highspot
• Basic use of Zoom, Teams, WebEx or similar platforms for online events
• Self-starter with a “can-do” attitude
• Ability to manage through multiple projects simultaneously with tight deadlines
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