Role Description –
We are looking for a dynamic and creative Marketing Lead to lead and execute marketing initiatives. The ideal candidate will oversee content creation, brand building, and social media strategies to drive growth and engagement across all channels.
Key Responsibilities –
- Content Creation & Management:
- Content Strategy Development: Develop a comprehensive content strategy that aligns with brand voice, mission, and audience. Ensure the content speaks to our diverse customer base, from regular commuters to first-time users.
- Content Calendar Management: Plan, create, and manage a content calendar that includes blog posts, social media updates, email newsletters, and promotional materials. Ensure all content is timely, relevant, and aligned with business goals.
- Engagement and Interaction: Engage with followers across all platforms (social media, forums, email), responding to customer inquiries, feedback, and suggestions. Drive community interaction through comments, posts, and user-generated content initiatives.
- Brand Marketing:
- Brand Positioning & Messaging: Refine and enhance the brand identity, ensuring it stands out in a competitive market. Maintain consistency in messaging across all marketing materials, from advertising to customer service.
- Campaign Development & Execution: Develop creative brand campaigns that tell compelling stories and resonate with users. These could include promotional campaigns, partnerships with influencers, or cause-based marketing that aligns with Company’s mission of sustainable and safe urban mobility.
- Brand Partnerships & Collaborations: Identify and pursue potential partnerships (with local businesses, influencers, or social causes) that can enhance the brand visibility and credibility in key markets.
- Event Marketing: Plan and manage both online and offline brand events such as product launches, or community engagement events that raise awareness and promote the brand.
- Social Media Marketing: Develop and execute social media marketing strategies across platforms like Instagram, Facebook, Twitter, and LinkedIn. Create engaging content that sparks conversation, increases brand awareness, and builds a loyal customer base.
- Influencer Marketing: Identify and work with influencers (local or regional) to create organic, authentic content that resonates with target audience, boosting brand awareness and credibility.
- Market Research & Analysis:
- Customer Insights & Feedback: Conduct regular surveys, focus groups, and data analysis to gather insights into customer behavior, needs, and preferences. Use this data to inform marketing strategies and improve customer satisfaction.
- Competitor Analysis: Continuously monitor competitor activities and the broader market landscape. Stay updated on trends and best practices in the ride-hailing and mobility industry to ensure maintains a competitive edge.
- Performance Reporting: Use analytics tools like Google Analytics, Facebook Insights, and in-app data to assess the effectiveness of marketing strategies. Regularly report on campaign performance and make data-driven recommendations for optimization.
Qualifications –
- Education: Bachelors degree in marketing, Business, or a related field. MBA preferred.
- Experience: 5+ years in marketing roles, with expertise in content creation, performance marketing, and digital marketing – Roles that are high on creative thinking
- Skills:
- Proficiency in marketing tools like Google Analytics, HubSpot, Canva, and ad platforms.
- Strong creative writing and communication skills.
- Data-driven mindset with a knack for problem-solving.
- Ability to work in a fast-paced, dynamic environment.
Why Join Us?
- Most innovative and visionary startup which redefines the contours of the mobility sector in India
- Open and transparent culture. We embrace openness and promote creativity and ideas from anyone and everyone.
- Impactful role in a fast-growing startup with ample room for career growth.
- Direct influence on creating a dent in Indias transportation ecosystem.
- Collaborative, results-driven team culture
- Massive headroom for personal and organizational growth
