Futuristic Labs is exactly what it sounds like – a place to ‘dream’ & ‘build’ futuristic products. A research and product development studio with an enthusiastic team working towards building innovative consumer products to create a future with a superior and healthier lifestyle.

At the moment we are set out to solve home cooking. To achieve this, we have RIKU, our flagship product, which is a fully automatic, AI-assisted rice and curry maker. Other products in this ecosystem are Semi – A smart induction cooktop, A digital kitchen app and a Recipe platform. The perfect blend of hardware and software.

So, if you love good home-cooked food and are excited to build an automated solution for the entire cooking process, then this is the place for you!

https://www.futuristiclabs.io/

https://www.klynk.in/

As a Marketing Manager focused on promoting AI-assisted Kitchen Automation Products, you will play a pivotal role in establishing Futuristic Labs & the Klynk brand as a leader in the kitchen automation industry. You will be responsible for developing and executing comprehensive marketing strategies to promote our products, build brand awareness, and drive sales. This role requires a blend of strategic thinking, creative execution, and a deep understanding of the consumer electronic, technology and culinary industries.

Key Responsibilities:

Strategic Marketing Planning:

• Develop and execute a cohesive marketing plan to introduce, promote, and sustain the company’s products.
• Oversee the promotion aspect of every product under the Klynk brand starting from creating brand awareness to lead conversion.
• Manage a team to meet realistic quotas, improve close rates and consequentially build a successful sales pipeline.

Brand Development and Positioning:

• Define and communicate the unique value proposition of our products, ensuring clear differentiation in the market.
• Develop and maintain brand guidelines to ensure consistency across all marketing materials.
• Foster brand awareness while educating target audiences on products & services.

Product Launches and Campaigns:

• Plan and execute GTM campaigns, coordinating with cross-functional teams to ensure seamless execution.
• Develop and execute product launches that are designed to capture the attention of our target market.
• Develop creative and impactful promotional materials for product launches – foster product-centric marketing communications.

Partnerships, Collaborations & Community Building:

• Identify and establish strategic partnerships with influencers, bloggers, chefs, and industry experts to amplify brand visibility and credibility.
• Promote the company through brand partnerships with a similar vision.
• Cultivate a strong online community of engaged customers, providing support, sharing insights, and gathering feedback to inform product development.

Market Analysis and Reporting:

• Monitor and analyze marketing performance metrics, providing regular reports and insights to the leadership team.
• Stay updated on industry trends, competitive landscape, and customer feedback to inform marketing strategies.
• Maintain marketing CRM to enable the organization to respond directly to pressing customer concerns.

Content Creation and Management:

• Create compelling content for various channels (website, social media, blogs, newsletters) that educates and engages our audience about the value of our products.
• Oversee content calendar and collaborate with designers, writers, and videographers for effective content production.

Digital Marketing and Advertising:

• Develop and implement digital marketing strategies including SEO, SEM, social media, and email marketing to drive website traffic and online sales.
• Manage online advertising campaigns, optimize ROI, and track performance metrics.

Qualifications:

• MBA in Marketing, Business, or a related field.
• Proven experience of 4-7 years in marketing, preferably in the consumer electronics industry.
• Proven experience in taking products to market, preferably in the consumer electronics industry.
• Strong understanding of AI technology and its applications in kitchen automation.
• Demonstrated success in developing and executing marketing strategies that resulted in product adoption and sales growth.
• Proficiency in digital marketing platforms, SEO/SEM, social media advertising, and email marketing.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to translate complex technology into compelling, customer-centric messaging.
• Proficient in knowledge of tools related to marketing analytics, Influencer marketing, Video Marketing, CRM, Event marketing, and Lead Capture. etc

If you’re an enthusiastic and forward-thinking marketing professional with a passion for technology and culinary innovation, then this is the right place for you.

Futuristic Labs is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.