Position: Lead \u2013 Marketing @ Rapyder

Reporting into: Chief Marketing Officer

Location: Bangalore, India

 

 

If challenging leadership, dynamic work environment & start-up atmosphere excite you, then read ahead!

The Marketing Lead @ Rapyder will be leading the overall marketing function that includes the growth & brand/content teams. The candidate needs to have proven experience and success across all facets of marketing that include but not limited to Brand, Performance Marketing, SEO, Social Media Marketing, Events, GTM, ABM, Demand Generation, M-Plan formulation, Team Management etc.

 

\u25CF Set goals, define leads & lags & own the KPIs of the marketing function

\u25CF Create, own, and implement overall marketing strategies, providing leadership and direction to the team

\u25CF Develop strategies for inbound and outbound campaigns including tactics such as EDMs, Events, Demand Generation, ABM and more to create leads & opportunities.

\u25CF Work closely with Sales and Account Management teams to generate & engage with leads

\u25CF Plan & own the overall ABM strategy \u2013 across segments & industries

\u25CF Work on creating and identifying new opportunities to generate content, engage thought-leaders and increase awareness of the company

\u25CF Plan the messaging, aid in collateral creation, and promote internal/external events through a multi-channel marketing strategy

\u25CF Work on leadership personal branding strategies & execution

\u25CF Understand current SEO/PR/SEM and then improve on metrics and impacts

\u25CF Monitor market intelligence and keep track of competitor movement and market situation.

\u25CF Plan and execute integrated marketing campaigns that build the company\u2019s pipeline and also nurture existing clients, leads & opportunities

\u25CF Build KPIs for weekly/monthly/quarterly/annual reporting & show marketing impact

\u25CF Manage, track, report, and present program budgets by function and channel – campaign costs, performance, and ROI through the demand generation lifecycle.

\u25CF Effective use of CRM to optimize engagement and maximise conversions

 

\u25CF 7 – 10 years experience with at least 3+ years in a marketing managerial role that involves managing a team

\u25CF Excellent interpersonal and leadership skills, for coordinating, networking & communicating effectively to both internal & external stakeholders.

\u25CF Hands on experience with CRM, event management, content development, digital marketing, SEO etc.

\u25CF Agile and flexible for the start-up environment and to work with a global/diverse team

\u25CF Entrepreneurial & willingness to learn mindset