Position: Growth Marketer

Location: Chennai, Tamil Nadu (Work from Office)

Responsibilities

Growth Strategy and Execution:

• Assist in planning and implementing growth marketing strategies across multiple channels, including paid ads, SEO, email campaigns, and content marketing.
• Experiment with innovative growth tactics to attract, engage, and retain customers.
  
  

Performance Analysis And Optimization

• Monitor, analyze, and report on the performance of campaigns using tools like Google Analytics, Mixpanel, or similar.
• Optimize campaigns to maximize ROI, conversion rates, and customer acquisition cost (CAC).
  
  

Customer Acquisition And Retention

• Drive user acquisition through targeted marketing campaigns.
• Collaborate with the customer success and product teams to improve user retention and lifetime value (LTV).
  
  

Content And Copywriting

• Develop engaging and impactful copy for landing pages, email campaigns, ads, and other marketing materials.
• Collaborate with the design team to create visually compelling assets.
  
  

Market Research

• Stay updated with industry trends, competitive analysis, and emerging marketing tools.
• Identify opportunities for growth in new and existing markets.
  
  

Qualifications And Skills

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-2 years of hands-on experience in growth marketing, digital marketing, or a similar role, preferably in the SaaS industry.
• Proficiency in tools like Google Ads, Facebook Ads Manager, HubSpot, or similar CRM and marketing platforms.
• Basic knowledge of SEO, SEM, and email marketing best practices.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to experiment and think outside the box.
• Familiarity with A/B testing and performance optimization techniques is a plus.`1