Roles & responsibilities

As a Digital Marketing Specialist your role will be to Develop, execute, and optimize comprehensive digital campaigns across SEO, paid media, and our owned digital channels.

Activities

• Develop, execute, and optimize comprehensive digital campaigns across SEO, paid media, and our owned digital channels.
• Manage projects from start to finish by collaborating with internal clients and cross-functional teams, ensuring alignment with business goals. Take full responsibility for digital marketing projects, ensuring smooth progression from initial strategy to final execution and analysis.
• Work closely with your team of experts in SEO, Paid Media, and Marketing Automation, gaining invaluable international exposure and learning opportunities.
• Monitor campaign performance using data-driven insights, providing actionable recommendations to maximize ROI and overall performance.
• Create clear, detailed briefs for the operational team, ensuring that campaign objectives, creative guidelines, and technical specifications are effectively communicated. Ensure high-quality standards across all digital channels.
  
  

Knowledge, Experience & Skills

• Experience: Minimum of 5 years of experience in digital marketing strategy & tactics with a clear focus of driving results on a global scale.
• Technical Skills: A good understanding and relevant experience in platforms such as Google Ads, Microsoft Ads, META, LinkedIn, SEO tools (ex. Semrush). Relevant certifications (e.g., Google Ads, Facebook Blueprint) are needed.
• Education: At minimum a Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• Global Perspective: Experience with digital marketing channels across multiple regions with an understanding of cultural nuances and market-specific strategies.
• Analytical Mindset: Strong data analysis skills, with the ability to interpret complex data sets and translate them into actionable strategies. A good understanding and experience with analytics tools such as Google Analytics is a must.
• Communication: Excellent verbal and written communication skills (English), with the ability to present complex information clearly and concisely to different stakeholders.
• Project Management: Strong organisational skills, with the ability to manage multiple campaigns and projects simultaneously, while meeting deadlines.
• You’re a team player who thinks about the collective result and has a flexible attitude.
• Ability to work independently and effectively.
• Excellent communication skills