Company Name: VARITE India Private Limited

About The Client:
Founded in Mountain View, California, the Client is currently headquartered in Sunnyvale, California, with 33 global offices. The Client provides a business and employment-focused social media platform that works through websites and mobile apps. The platform is primarily used for professional networking and career development.

About The Job:

• Client Talent Solutions is searching for an experienced Marketing Manager with expertise in building and executing B2B customer marketing campaigns.
• This person will execute campaigns and programs to acquire new customers as well as engage/upsell to existing customers in India whilst also partnering with regional, global, product marketing and content teams to activate the strategy in line with our objectives and plan.
• The successful candidate will be responsible for assisting with execution and implementation of our marketing efforts including acquisition & customer impact programs.

Essential Job Functions:
Support the development and execution of the India Field Marketing Strategy:

• Narrative development: build recommendations on campaign content – including event presentations – to link our LTS narratives to product outcomes. Create tests and learn plans to build a deep understanding of what resonates with our customers and prospects. Partner across Product Marketing and Field marketing teams to bring these narratives to life.
• Content: Create impactful and engaging customer stories that engage our prospects/customers, provide evidence to support our sales team and feed into other areas of marketing for leverage.
• Content: Work with the centralized regional/global content creation teams to take content and reports to market, create localized versions across the region and support promotion and amplification of content across the marketing programs.
• Local and regional campaigns: Work closely with India and regional customer marketing teams to leverage programs, content and campaigns to make them impactful and relevant for our target customers. This includes providing feedback on the plans, sourcing customers to feature and creating and executing plans to deliver to customers.
• Analyse campaign results in India to ensure objectives are being met, inform stakeholders and support the planning process
• Forecast, monitor and track results of marketing activity to inform future plans and activities.
• Sales enablement: Managing and communicating effectively with our main sales stakeholders spanning Enterprise, Mid-Market and Staffing teams and their direct managers. Ensuring that the sales teams have the right cadence and level of information to be able to execute our Project Atlas strategy. Coordination with cross-functional partners e.g. insights, customer success, sales ops – to ensure we are aligned.
• Program management: Support execution of Project Atlas, our flagship program in India to drive acquisition growth in India
• Strategy and planning: support strategy and planning efforts for targeted accounts, enterprise, mid-market and staffing for India in collaboration with the core market leads and marketing functions.

Qualifications:
Basic

• Minimum 7+ years of B2B marketing experience heavily focused on strategic customer marketing to grow existing customer spend, able to prove ability to engage and nurture customers with impact on sentiment and spend.

Preferred

• Demonstrated capability in writing, journalism or similar fields
• Event management (virtual and in person) and content development experience.
• Data analysis and interpretation capability.
• Strong communicator and collaboration skills across multiple markets, teams and functions.
• Product Marketing and narrative development experience
• Understanding of different marketing functions and internal cross functional partners.
• Experience creating and implementing successful marketing campaign strategies.
• Passionate about customers: understanding their needs and challenges and turning them into impactful marketing strategies and activations.
• Proactive and agile: Independently capable of seeking information in an unstructured environment, solving conceptual problems, corralling resources, and delivering timely results in challenging situations. Effectively manage change within your own team and through effective partnership with sales teams and other cross functionals.
• Experience working in high-growth, performance focused environments

Suggested Skills:

• Marketing
• Communication
• Strategy

How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visit Jobs In India – VARITE.

Unlock Rewards: Refer Candidates and Earn.
If you’re not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you’ll receive a one-time referral bonus based on the following scale if the referred candidate completes a three-month assignment with VARITE.

Experience Level Bonus Referral:

0-2 years	INR 5,000
2-6 years	INR 7,500
6+ years	INR 10,000

About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.

Equal Opportunity Employer:
VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.