I wish to go to India’: Read Steve Jobs’ 1974 letter on India trip that sold for Rs 4.32 crore

A handwritten letter by Apple co-founder Steve Jobs, written in 1974, has fetched $500,312 (around Rs 4.32 crore) at a Bonhams auction. The letter provides insight into Jobs’ early years, highlighting his interest in India and spirituality.

Jobs wrote…

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How to create a minimalist budget and spend intentionally

It’s easy to get caught up in the consumer culture and spend more than we earn. A minimalist budget can help you break free from this cycle and achieve financial freedom. By focusing on essential expenses and spending intentionally, you can reduce clutter, stress, and…

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Fund of Funds for Startups (FFS): How policy vision transformed India’s entrepreneurial ecosystem

When GoI launched Fund of Funds for Startups (FFS) in 2016, sceptics shrugged it off as another bureaucratic black hole. Seven years later, results speak volumes about its success: Rs 11,688 cr committed through 151   AIFs, catalysing a capital…

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National Startup Day 2025: As startup India turns 9, top voices share blueprint for future growth

India’s entrepreneurial landscape has transformed over the past decade or more, and National Startup Day serves as a powerful reminder of this milestone. Over the past decade, startups in India have gone beyond being just disruptors; they’ve become…

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Three clear signs that you’re underperforming at work, and how to turn it around

Chris Williams, who previously served as the VP of HR at Microsoft, is an executive advisor and consultant with over 40 years of experience in leadership and team building. The executive spoke to Insider.com.

In the past, I’ve discussed how to differentiate between…

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Building a sustainable export business: Key strategies for global market expansion

Expanding into global markets offers businesses immense growth opportunities but requires a strategic and adaptable approach. Success hinges on understanding regional differences, market demands, and cultural nuances. Here are essential strategies to build…

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Why do ads follow you online?

Have you ever had the eerie sensation of the internet reading your mind? You browse for a new pair of shoes, and suddenly, every website you visit bombards you with ads for that pair. Coincidence? Hardly. Welcome to the world of behavioural retargeting, where your online actions are the breadcrumbs leading…

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Micro Retirement: How young workers are balancing life and work

In a world where work-life balance has become a buzzword, young professionals are redefining the concept of retirement. Millennials and Gen Z workers are turning to ‘micro-retirement a new trend that emphasizes taking short, purposeful breaks from work to prioritize…

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What is Agentic AI? 4 reasons why it is the next big thing in AI research

Agentic AI, autonomous decision-making, strategic intelligence, AI collaboration, cross-domain knowledge transfer, reinforcement learning, natural language processing, supply chain management, financial strategies, operational efficiency, multi-step processes,…

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Recruiter’s advice to professionals who’ve been job searching for a while: ‘Be really, really open to…’

Globally, 2024 has not been an easy year for jobseekers as the hiring rate plummeted since the pandemic. Professionals in the US have had to wait for more than seven months to secure a job, CNBC Make It reported. Amid this, Emily…

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Why Over 2000 Indians Including Billionaire Bill Gates and Ambani Are Choosing Estonia’s e-Residency

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The influence of social media on the beauty industry in 2024

Social media has dramatically reshaped the beauty industry, particularly in 2024, with platforms like Instagram and YouTube serving as key drivers of beauty trends, consumer behavior, and brand marketing strategies. From influencer partnerships and live streaming events to the rise…

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Sundar Pichai tells Google employees to gear up for a game-changing 2025: Here’s what he wants them to do

Google CEO Sundar Pichai has emphasized that 2025 will be a pivotal year for the company, urging employees to accelerate efforts as they navigate a rapidly changing landscape of artificial intelligence (AI) and heightened regulatory…

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The future of marketing: 5 trends you can’t ignore in 2025

By Gaurav Ramdev

Marketing today is a fast-evolving, multidimensional ecosystem shaped by technology, shifting consumer behaviors and the relentless pace of change. We are operating in an era where algorithms govern visibility, trends emerge and fade overnight, and…

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How Starbucks became a global coffee powerhouse

From boutique bean shop to coffee emporium

The king of coffee shops, Starbucks is the second biggest fast food chain in the world, with over 38,000 global locations. But although there are now almost as many Starbucks outlets as there are McDonald’s restaurants, there was once a time when that…

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Why startup founders should launch companies sooner than they think

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Devina Mehra On How Markets Performed In 2024 And What’s Next For 2025

2024 Market Recap & 2025 Outlook: Where Should Investors Focus? The year 2024 has been a rollercoaster for the stock market. The first half witnessed a stellar rally, with Nifty and Sensex delivering returns of around 11%. However, the second half brought disappointment,…

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Adani Group Acquisition Update: Company Announces Rs 400 Crore Stake Purchase

Adani Defence & Aerospace (ADSTL) has signed a binding agreement to acquire an 85.8 per cent stake in Air Works India (Engineering) Pvt. Ltd., India’s largest private-sector Maintenance, Repair, and Overhaul (MRO) company, for an enterprise value of Rs 400 Crore. The…

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Retail Management

Retail management is the process of managing and overseeing the day-to-day activities of a retail business. This includes handling store operations, managing staff, maintaining stock levels, and ensuring customer satisfaction. Retail management ensures that products are available to customers when and where they need them. It…

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The Evolution of HR Trends in Digital Marketing

Increasing job aspirants are looking to enter the domain of digital marketing and hence human resources practices are also evolving. The firms are continuously driving towards introducing innovative human resource practices in almost all the roles of HR.

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hr.economictimes.indiatimes.com

Evolving HR Trends in Digital Marketing - ETHRWorld

Evolving HR Trends: Starting from human resource planning, hiring, training, to development, performance management, and reward management, every aspect of HR is now being modified to accommodate the digital marketing aspects as well.

Luxury market expansion:

Growth in India’s luxury market: India’s luxury market is expanding, driving by a growing affluent population and evolving consumer preferences. Global brands like Louis Vuitton and Chanel are expanding their presence in India, tailoring offerings to local tastes and the booming wedding industry. However, challenges such…

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STP (segmentation, targeting and positioning)

Segmentation: It is the process of dividing a potential market into distinct sub markets of consumers with common needs and characteristics.

Targeting: Targeting identifies the most attractive segments, usually the ones most profitable for the business.

Positioning: positioning proposes…

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