Business Intelligence (BI) refers to the technologies, strategies, and practices used by enterprises to collect, analyse, integrate, and present business data for informed decision-making. It involves processes of gathering raw data from various sources, transforming it into meaningful and actionable insights, and delivering these insights to stakeholders across the organization. BI tools and methodologies enable organizations to monitor key performance indicators (KPIs), identify trends, discover patterns, and make data-driven decisions to improve efficiency, optimize operations, and gain competitive advantage in the marketplace.

Business Intelligence (BI) serves as the digital maestro orchestrating a symphony of business data, harmonizing its diverse melodies into a user-friendly ensemble of reports, dashboards, and visualizations. Through the intricate alchemy of BI tools, business users unlock the gates to a treasure trove of data, spanning the realms of history and the present, sourced from both external partners and internal archives, including the untamed wilderness of semi-structured and unstructured data like the bustling cacophony of social media. With analytical prowess akin to modern-day alchemists, users refine this wealth of information, uncovering the secrets of business performance hidden within its depths.

Harnessing the illuminating power of business intelligence and data analysis, organizations transcend the mundane to embark on a journey of enlightenment. These insights serve as guiding stars, illuminating the path towards enhanced decision-making, the discovery of hidden challenges, the anticipation of shifting market tides, and the unearthing of novel avenues for revenue generation and business expansion. In this realm of data-driven enlightenment, organizations not only adapt but thrive amidst the ever-changing landscapes of commerce and innovation.

The goals for Business intelligence projects are to provide information used to:

• Support internal enterprise users in the assessment, enhancement and optimization of organizational performance & operation.
• Deliver critical business information to end-users about value chain constituencies such as customers and supply-chain partners.