About The Role

As a Marketing Operations Specialist, you will ensure that marketing campaigns are properly automated, tracked, and integrated with sales efforts. You will optimize CRM workflows for better campaign efficiency.

Key Responsibilities

• Manage and optimize CRM and sales automation workflows.
• Ensure accurate tracking of marketing-generated leads and sales handoff.
• Monitor email engagement, lead scoring, and campaign performance analytics.
• Work with sales teams to refine lead handoff processes.
  
  

Qualifications

 3+ years in marketing automation, CRM management, or data analytics.

Hands-on experience with CRM platforms.

 Experience with campaign tracking & performance analytics.

Preferred Degree

• Bachelor’s in Business Analytics, Marketing, Data Science, or Computer Science
• Certifications in CRM, Marketing Automation, or Data Analytics (Google Analytics, Tableau) are highly valued
  
  

More Important Than Degrees

• Strong CRM & marketing automation experience
• Ability to analyze and optimize email engagement, lead scoring, and campaign performance
• Experience integrating sales & marketing workflows using automation tools