From Service to WOW – Unnathi S. Vashista Leads the CX Transformation at Siddhi Kabel

Excellence isn’t an accident — it’s an intentional, ongoing pursuit. And at Siddhi Kabel Corporation Pvt Ltd, Day 2 of their Customer Experience (CX) Facilitraining Workshop was a masterclass in just that — transforming customer service into a “WOW” experience, by design.

Led by Unnathi S. Vashista, founder of U Defined and a CX transformation expert, the workshop brought together insights, strategy, and hands-on action to elevate the organization’s customer experience. With a razor-sharp focus on execution, Day 2 helped participants move beyond reflection into roadmap-building — with tools and frameworks that can be applied right away.

🔍 Workshop Snapshot:

Duration: 4 hours
Participants: 11 team members
Mode: In-person
Theme: Customer Experience Strategy

🧠 What Was Covered?

The session was built around energy, insight, and interactivity — a signature of Unnathi’s approach. Key focus areas included:

CX Strategy Design
Design Thinking (with a real-world case study)
Customer Journey Mapping
Feedback Utilization & Net Promoter Score (NPS)
3-2-1 Reflection Tool to define actionable next steps

Participants didn’t just learn — they experienced. The interactive format ensured that the team connected ideas with application, all while having fun.

🎯 Engaging Activities That Sparked Creativity:

Treasure Hunt: A creative exploration of customer touchpoints
Rapid Fire Round: Quick tests on CX awareness
Group Discussions: Encouraging reflection, shared insights, and collaborative takeaways

🔥 What Made It Special?

What fueled the energy of the session was the team’s authentic curiosity, willingness to adapt, and a collective drive to elevate customer interactions. This was not just a training — it was a transformation in mindset.

Unnathi’s facilitation style empowered participants to see CX not as a department, but as a culture — something that lives in every interaction, every process, and every decision.

✨ As Unnathi often says, “Brands don’t just compete on products anymore — they win with the experiences they deliver.”

With the CX roadmap now in hand, the Siddhi Kabel team is on the path to becoming a brand not just known for its service — but remembered for its WOW.

📸 Curious about what happened on Day 1? Take a look here: Day 1 Activity Highlights

Kudos to the entire Siddhi Kabel team and to Guru Datta for championing this journey.
Here’s to a future where customers don’t just return — they refer.

Connect with Unnathi S. Vashista on LinkedIn: https://www.linkedin.com/in/unnathivashista
Let’s keep building experiences that matter.