Overview

CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events.

We are looking for an Associate, Social Media Marketing to drive the online presence of CACTUS AI products for researchers across multiple social media platforms. In this role, you’ll be responsible for brainstorming & content creation, community engagement, influencer partnerships, social listening, and performance tracking. The ideal candidate is creative, data-driven, and skilled in audience engagement and brand development.

Responsibilities

• Ideate and develop engaging social media content (infographics, carousels, reels) aligned with the brand’s voice and audience.
• Stay updated with trending formats, tools, and platform algorithms to create high-performing content.
• Monitor and respond to messages, comments, and mentions while fostering a strong, positive brand presence.
• Use tools like Meltwater to track industry trends, analyze brand conversations, and enhance content strategy.
• Expand the Affiliate Program, onboard new partners, and collaborate with influencers to amplify reach.
• Analyse engagement metrics, generate reports, and optimize social media strategies based on insights.
  
  

Qualifications And Prerequisites

• 3+ years in content marketing, including 2+ years in a product/tech-first company or startup.
• Proven expertise in social media management, copywriting, and community engagement.
• Experience with tools like Meltwater and social media analytics platforms.
• Skilled in handling brand mentions, inbound messages, and moderating online conversations.
• Experience in partnerships and influencer outreach is a plus.
• Strong communication, analytical, and organizational skills, with a creative and detail-oriented approach.
• Familiarity with AI tools and the digital ecosystem is a plus.
  
  

Application Process

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. For this role, the process begins with the first round of interview where candidates’ technical knowledge, attitude, and learning ability will be assessed.

Following this, an assessment will be shared to evaluate technical skills. Next, candidates will proceed to Round 2, lasting 30 minutes, which includes a technical assessment and evaluation of team fit. The final step is a 30-minute HR interview. All interviews will be conducted virtually via MS Teams.

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote-first organization, these are essential attributes we look for in all our candidates.

• Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
• Documenting work that brings everyone on the same page.
• Maturity to choose between synchronous and asynchronous collaboration.
• Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.
  
  

About CACTUS

At Cactus Communications, we break barriers between science and researchers. We are a science communication and technology company. We specialize in AI products and solutions that improve how research gets funded, published, communicated, and discovered. At CACTUS, we champion an “accelerate from anywhere” culture that fuels our high-performance mindset. Flexibility isn’t just a benefit—it’s the cornerstone of our productivity. By empowering our teams to work when and where they thrive best, we ensure innovation, drive, and excellence remain at the heart of everything we do. Together we, Power research. Empower people.