Job Title: Digital Marketing Manager

Location: Bangalore (On-Site)

Employment Type: Full-Time

About Eka. care

EkaCare (Orbi Health) is a well-funded startup working on a suite of technologies in the healthcare domain ranging from AI-powered EMR for doctors to one of the most comprehensive personal health record (PHR) applications for consumers.

Your Responsibilities:

• Develop and implement a comprehensive digital marketing strategy aligned with business goals.
• Stay abreast of industry trends and competitors to ensure the company remains at the forefront of digital marketing innovation.
• Managing all paid campaigns, including planning, creation, and optimisation, across various social networks
• Lead content marketing initiatives, collaborating with internal teams to create engaging industry-specific campaigns
• Manage content distribution across various digital channels for optimisation.
• Conduct keyword research and optimise website content for search engines.
• Oversee and optimise campaigns to maximize ROI.
• Develop and execute campaigns to enhance brand visibility and engage the target audience..
• Collaborate with cross-functional teams, including sales, product management, and design, to align digital marketing efforts with overall business objectives.
• Effectively communicate digital marketing strategies and results to key stakeholders.
• Use data-driven insights to make informed decisions and optimise marketing strategies.
• Handling other miscellaneous tasks related to Digital Marketing

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-8 years of proven digital marketing experience, preferably in a B2B health tech environment.
• Strong understanding of the health tech industry and its digital marketing landscape.
• Proficiency in SEO, SEM, social media marketing, content marketing, and email marketing.
• Experience with marketing automation tools and analytics platforms.
• Excellent analytical, project management, and communication skills.
• Creative mindset with the ability to think strategically and execute tactically.
• If you are a results-driven digital marketing professional with a passion for health tech innovation, we invite you to apply and contribute to the success of eka. care

Full Time Employee Benefits:

• Insurance Benefits – Medical Insurance, Accidental Insurance
• Parental Support – Maternity Benefit, Paternity Benefit Program
• Mobility Benefits – Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits – Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment