Role Overview : 

We are looking for an experienced Retention Marketing Executive to drive user engagement and increase customer lifetime value through effective CRM strategies. The ideal candidate will leverage data-driven insights, marketing automation, and personalization techniques to enhance user retention and optimize revenue growth.

Key Responsibilities : 

✅ Develop and execute a comprehensive marketing calendar with well-planned sale events.

✅ Conduct data analysis and user insights to identify key problem areas.

✅ Design targeted communication strategies, including offers (coupons, cashbacks) for various customer segments.

✅ Implement personalization, automation, and experimentation using marketing tools (Web Engage, MO Engage, Clever Tap, Facebook, Google, etc.).

✅ Optimize the conversion funnel and enhance repeat user engagement.

✅ Manage merchandising and home-feed content across web and mobile platforms.

✅ Develop and test new marketing campaign propositions for maximum impact.

✅ Oversee and execute multi-channel CRM campaigns – SMS, Email, Push Notifications, In-App Marketing, Outbound Calls.

✅ Track NPS scores and user feedback to refine retention strategies.

✅ Collaborate with Tech, Category, Payments, Loyalty, Brand, and Digital Marketing teams for seamless execution.

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