Role Overview:

We seek a Product Marketing Manager with a background in the telco industry. This role is vital for product success, requiring the ability to explain complex features to both technical and non-technical audiences. You will drive go-to-market strategies, create engaging content, and bridge technical and non-technical teams.

Key Responsibilities:

• Product Evangelism: Champion the SaaS platform, explaining its value by blending technical specs with practical applications.
• Go-to-Market Strategy: Lead strategies for product launches, ensuring they align with business objectives.
• Product Storytelling: Craft narratives that make complex features accessible and engaging.
• Content Development: Create product-focused content like white papers, case studies, and webinars to showcase product capabilities.
• Market Research & Positioning: Use market insights to refine product messaging.
• Sales Enablement: Work with sales to develop materials that communicate product value.
• Customer Feedback Loop: Gather feedback to inform product development.
• Cross-functional Collaboration: Align product messaging across teams.
• Technical Liaison: Translate technical features for non-technical stakeholders.

Qualifications:

• Bachelor’s degree in Marketing, Business, Engineering, or Telecommunications.
• 5+ years in product marketing within SaaS environments.
• Skilled in translating technical concepts into clear narratives.
• Strong understanding of the telco industry.
• Excellent communication and market research skills.
• Proven success in go-to-market strategies and cross-functional collaboration.

Preferred Skills:

• Experience in product management or development.
• Familiarity with digital marketing strategies.
• Experience in customer-facing roles, such as pre-sales or customer success.