Test Your Knowledge

What type of marketing research involves gathering data through surveys or questionnaires? *

Observational research

Causal research

Survey research

Market research

Inbound marketing attracts customers through: *

Telemarketing calls

Valuable content and SEO

Trade shows and events

Cold emailing campaigns

Fill in the blank *

A strong understanding of your is crucial for developing effective marketing strategies.

A clothing brand partners with a popular fashion blogger to showcase their new collection on their Instagram page. This is an example of: *

Content marketing

Billboarding advertising

Influencer marketing

Email marketing

The 4Ps of marketing stand for: *

Price, Product, Promotion, People

Price, Place, Promotion, Product

Product, People, Purpose, Price

Place, Price, People, Promotion

A website displays targeted ads based on a user's recent browsing history. This is an example of: *

Social media marketing

Search engine optimization

Pay-per-click (PPC) advertising

Guerilla marketing

The AIDA model in marketing stands for: *

Action, Interest, Desire, Attention

Awareness, Investigation, Decision, Action

Analyze, Identify, Develop, Achieve

Attract, Inform, Deliver, Advocate

The process of identifying, evaluating, and selecting a target market is called: *

Market research

Market segmentation

Market positioning

Branding

Fill in the blank *

Public relations (PR) is a form of that focuses on building a positive relationship with the public

A company releases a humorous video ad featuring a talking cat to promote their new cat food. This is an example of: *

Search engine marketing

Content marketing

Influencer marketing

Video marketing

Marketing Skills