Digital Product Management Specialization

The Digital Product Management Specialization, offered by the University of Virginia’s Darden School of Business on Coursera, is designed for both aspiring and experienced product managers aiming to master contemporary digital product practices. This five-course program delves into essential topics such as product design, hypothesis-driven development, and agile methodologies, equipping learners with the skills to navigate the dynamic landscape of digital product management. Participants will engage in hands-on projects that guide them from conceptualizing ideas to formulating testable hypotheses and crafting comprehensive team charters. Key deliverables include drafting positioning statements, developing user personas, identifying jobs-to-be-done, hypothesizing value propositions, and creating user stories—all integral components of a product manager’s toolkit. By the end of the specialization, learners will have a robust understanding of modern product management strategies and the practical experience to apply them effectively in real-world scenarios.

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Digital Product Management Specialization - Coursya

This Specialization is intended for both current and new product managers working...