How to Use Google Analytics: A Complete Guide

Google Analytics is a powerful free platform that helps marketers track user behaviour to measure and improve SEO performance—such as page visits, time on site, user locations, and traffic sources—by tapping into Real-Time, Audience, Acquisition, Behaviour, and Conversion reports. It starts with setup—either via code snippet or plugin—then dives into Real-Time data (who’s on your site and what they’re doing), Audience insights (user demographics, behaviour patterns), Acquisition (how users find you), Behaviour (what they do once landing on your site), and Conversions (goal tracking). The guide also walks through customizing dashboards and auditing your setup to ensure data accuracy and maximize insights aimed at optimizing SEO and demonstrating marketing ROI.

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How to Use Google Analytics: A Complete Guide

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing.