Salesforce’s Marketing AI, built directly into its Marketing Cloud and powered by Agentforce, provides a data-grounded, unified platform for marketers to plan, execute, and optimize end-to-end campaigns with generative AI and automation. Using Data Cloud as its foundation, the platform harmonizes structured and unstructured customer data, enabling AI agents to analyze it, segment audiences, and recommend next-best actions — all secured by Salesforce’s Einstein Trust Layer.

With Agentforce, marketers can automatically generate campaign briefs, target audience segments, on-brand email and SMS content, and orchestrate two-way conversational journeys — saving time while maintaining human oversight for approval and brand alignment.

Additional AI-powered capabilities include journey optimization (automating channel, content, timing, and frequency), predictive A/B testing, content generation, and visual content selection based on first-party data, along with analytics for ROI and campaign performance. Salesforce also supports building or integrating custom predictive models to score customer propensity or churn risk, which can be applied directly in campaign logic.

In essence, Marketing AI is designed to boost productivity, personalize marketing at scale, and drive better campaign results — all grounded in trusted data, generative content, automated journeys, predictive insights, and strong data privacy and ethics principles.

https://www.salesforce.com/in/marketing/ai/

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