• What is Scrumball?

      Scrumball is an AI-driven influencer marketing agent designed to help brands launch, manage, and optimize influencer campaigns from start to finish. It leverages a database of over 120 million creators to find ideal matches, automate outreach, and track ROI — essentially acting like a digital marketing team.

      Key Features & Components

      Scrumball organizes its workflow around three AI “agents,” each focused on a critical part of influencer marketing:

      • Lillian → Performs brand analysis across 90+ dimensions and predicts campaign ROI with high accuracy.

      • Hunter → Searches the creator database to identify influencers that align with brand goals.

      • Charlie → Handles outreach and communication with creators, increasing response rates.

      Other features include:

      • Risk detection to flag fake followers, suspicious engagement, or mismatched audiences.

      • Performance optimization with real-time adjustments and transparent tracking.

      • Quick setup where campaigns can be launched by simply pasting a website URL.

      • Flexibility to support physical products, apps, tools, and services across industries.

      Value Proposition & Benefits

      • Speed & scale → Launch campaigns in days instead of weeks.

      • Efficiency → Automates creator discovery, outreach, and management.

      • ROI transparency → Predicts and tracks campaign returns for data-driven decisions.

      • Risk mitigation → Fraud detection prevents wasted spend.

      • Scalability → Access to a huge pool of influencers for both niche and global campaigns.

      Shrinidhi Rao
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