Marketing Mix (7Ps of Marketing)

The classic marketing mix, as established by Professor of Marketing at Harvard University, Prof. James Culliton in 1948 and expanded upon by Jerome McCarthy, incorporates Product, Price, Placement, and Promotion into a theory of marketing that has been important to the industry for more than 70 years. Since then, the theory has been expanded into the 7 P’s of marketing. Which are: Product, Price, Promotion, Place, People, Packaging, and Process.

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Marketing Mix and The 7 Ps of Marketing | Mailchimp

It can be difficult for a small business owner to know how to reach the right customers. Fortunately, the 7 Ps of marketing can give you the framework you need to attract the people ready to buy your product.