How Amul beat its competition & made 39,200 Cr during Lockdown? : Business case study

Amul made an extra 698 Crores during the lockdown, it did everything in the book to use the pandemic as an accelerator. For example, it began running its old ads alongside the reruns of Ramayana and Mahabharata on Doordarshan when it spotted a lot of viewers getting nostalgic about them, on their social media timelines. In this video, we explain how Amul did it?

https://youtu.be/nnwqtZiYMxQ?si=Y-__jTsHGr89iUfR