• The future of marketing: 5 trends you can’t ignore in 2025


    By Gaurav Ramdev

    Marketing today is a fast-evolving, multidimensional ecosystem shaped by technology, shifting consumer behaviors and the relentless pace of change. We are operating in an era where algorithms govern visibility, trends emerge and fade overnight, and…

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    Vaibhavi Bhat, Priya Hebbar and Shrinidhi Rao
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  • How Starbucks became a global coffee powerhouse


    From boutique bean shop to coffee emporium

    The king of coffee shops, Starbucks is the second biggest fast food chain in the world, with over 38,000 global locations. But although there are now almost as many Starbucks outlets as there are McDonald’s restaurants, there was once a time when that…

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    Anwitha Rao P and Shrinidhi Rao
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  • Adani Group Acquisition Update: Company Announces Rs 400 Crore Stake Purchase

    Adani Defence & Aerospace (ADSTL) has signed a binding agreement to acquire an 85.8 per cent stake in Air Works India (Engineering) Pvt. Ltd., India’s largest private-sector Maintenance, Repair, and Overhaul (MRO) company, for an enterprise value of Rs 400 Crore. The…

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    Roopesh S Naidu and Shrinidhi Rao
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  • Retail Management

    Retail management is the process of managing and overseeing the day-to-day activities of a retail business. This includes handling store operations, managing staff, maintaining stock levels, and ensuring customer satisfaction. Retail management ensures that products are available to customers when and where they need them. It…

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    Roopesh S Naidu and Shrinidhi Rao
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