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How did Ratan TATA build TITAN into a $31 Billion company? : Titan Watches Case Study
Today’s episode is a very very special episode because today, we are going to learn about one of the greatest consumer brand in the history of India, that is Titan watches! In the past 20 years, the stock price of Titan has shot up not 10 not 20 but 36,218% going from just 7.11 Rs to 2721 Rs. and a mere 10,000Rs invested in Titan would be worth minimum 38 Lakh Rs. In fact, Titan is the biggest stock in Mr.Rajesh Jhunjhunwala’s portfolio, which was valued at Rs 11,849 crore as Jan 2022. But while most of us know that Titan watches are great, very few of us know how did Titan watches lay foundations for the iconic Titan brand. Which is why in this episode today, lets try to understand, What is the story of Titan watches? What were the business strategies that laid the foundations for Titan to become such a legendary brand? and most importantly, what are the lessons that we need to learn from the iconic rise of Titan watches?