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How Zerodha’s GENIUS Business strategy is CRUSHING its competition? : Zerodha vs Upstox Case study
The content provided in this video is for informational and educational purposes only. The information, analysis, and opinions expressed herein are based on various publicly available sources believed to be reliable and are subject to change without notice. We have taken reasonable measures to ensure the accuracy of the information presented, but we cannot guarantee its absolute correctness. This video is not intended to malign or defame any group, individual, or entity, and it should not be taken as definitive legal advice. We recommend viewers to conduct their own research and consult with a professional before making any business or investment decisions. The creator of this video is not liable for any losses or damages that may arise directly or indirectly from the use of the information contained in this video. By continuing to watch this video, you agree to accept these terms. Zerodha and Upstox are 2 of the most incredible companies in the Indian start up ecosystem, and both these companies have engaged in a business war to emerge as market leaders in the Indian stock broking category. but you know what??? you will shocked to know that, Upstox inspite of raising almost 400crores in capital, inspite spending 145 crores in IPL ads, they stood at a loss of 71.67 crores in FY21. But in the exact same year, Zerodha, without raising a single penny through investors and without spending a single penny on marketing they have gone way ahead of Upstox and registered a profit of 1122cr!!! The question is, what is so special about zerodha that they were to able beat their competition by such a huge margin inspite of the competition having 400 crores in investment?? What was and is zerodha’s strategy that is making them the most invisible player in the industry? and most importantly, as students of business what are the lessons that we need to learn from this incredible company called Zerodha?