Unleashing the power of communication in agile transformations

August 30, 2021More organizations are seeking to become “agile”—a term that began in software development but now encompasses many efforts to work faster and more effectively in teams built around customers rather than silos.

Communications around agile transformations are different than in other transformations:

• Agile is a philosophy rather than an outcome. High-frequency, two-way communication is required to gather sufficient feedback and pivot principles and objectives as needed.
• Agility often means moving to a flatter hierarchy and empowering employees at all levels to make decisions, forcing leaders to find new ways to influence and manage.
• Messages will be different. The distinctive language and terminology of agile can be bewildering or alienating, and people may be skeptical about the need for change and feel overwhelmed by new ways of working.
• The cycle time is quicker in agile transformations, and messages and terminology must be repeatedly communicated to sink in.

https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/unleashing-the-power-of-communication-in-agile-transformations

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Unleashing the power of communication in agile transformations

Communications around agile transformations are different. Here’s how communicators can prepare.