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Business Case Studies: How Reliance is planning to KILL Amazon in INDIA? : The BIGGEST BUSINESS WAR IN INDIAN HISTORY
India’s Supreme Court ruled in favor of Amazon.com Inc.’s efforts to halt the sale of indebted, cash-starved Future Retail Ltd. to Reliance Industries Ltd., which is a big boost to the global retailing giant’s ambitions of dominating the crucial $1 trillion retail market.
But Amazon is in a mix because they have been accused to have favored big sellers on its India platform – and used them to maneuver around rules meant to protect the country’s small retailers from getting crushed by e-commerce giants, internal documents show.
PM Modi’s office and India’s Ministry of Commerce and Industry have brought in new laws that inhibit this. Reliance with all its cash and power will be looking to capitalize on this. They have made strategic partnerships with Whatsapp and other companies.
In this video, we shall decode Reliance’s plan to end Amazon India’s flurry.