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Business Case Studies: Mensa’s GENIUS E-Commerce strategy that made it the fastest unicorn in Indian BUSINESS HISTORY
India minted another unicorn this year as Mensa Brands, the ecommerce roll-up firm founded by former Myntra CEO and Medlife cofounder Ananth Narayanan, entered the unicorn club. Mensa Brands raised $135 million in a new funding round led by Alpha Wave Ventures (Falcon Edge Capital). Mensa Brands is one such start up that has taken the Indian start up eco-system by surprise!! In just 6 month of its launch, this company raised 300 million dollars from to become the fastest growing unicorn in Indian business history!!! In these 6 months Mensa has already acquired 12 consumer brands like Villain, Karigiri and in the month of October itself these brands seem to have hit growth of 250% and 140% respectively!and what is even mindblowing is that while very other Start up in India is engaged in a cash drain incurring millions of dollars of losses,Mensa has claimed to become profitable within these 6 months itself!!How does their business model work? and most importantly, an entrepreneurs in this Indian Start up space, what are the opportunities that MENSA BRANDS is creating for people like you and me?