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How Tanishq HACKED the GOLD Market of India : Titan & Tanishq (A TATA Product) Business Case Study
Tanishq is one of the most incredible brands in the Indian business history, and like we saw in the Titan episode, In past 20 years, the stock price of the its parent company Titan has shot up by not 10 not 20 but 33,000% going from just 7.11 Rs to 2700 Rs. and a mere 10,000Rs invested in Titan 20 years back would be worth minimum 35 Lakh Rs. Now although Titan has a lot of brands under its canopy, the jewellery division alone accounts for 75% of its total business! and as of 2021, Tanishq generated a net sales of 20,600cr!! and today it is one of the biggest jwellery sellers in the Country!! So the question is,How did Titan turn Tanishq into the such a huge brand? Lets find out in this video!