• 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐬 𝐚 𝐓𝐞𝐚𝐦 𝐒𝐩𝐨𝐫𝐭!
      Great customer experience (CX) isn’t just the responsibility of the 𝐂𝐗 𝐭𝐞𝐚𝐦—it’s a 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐞𝐟𝐟𝐨𝐫𝐭.
      Customers don’t see departments; they see a brand.

      𝐀 𝐬𝐢𝐧𝐠𝐥𝐞 𝐦𝐢𝐬𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 𝐜𝐚𝐧 𝐛𝐫𝐞𝐚𝐤 𝐭𝐫𝐮𝐬𝐭, 𝐛𝐮𝐭 𝐚 𝐰𝐞𝐥𝐥-𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐭𝐞𝐚𝐦 𝐜𝐫𝐞𝐚𝐭𝐞𝐬 𝐦𝐚𝐠𝐢𝐜.
      How do we build a CX-first culture across teams?
      ✔ 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐄𝐚𝐜𝐡 𝐎𝐭𝐡𝐞𝐫: The CX team may be the customer’s advocate, but they need strong backing—from sales, operations, tech, and leadership—to fulfill promises.
      ✔ 𝐁𝐫𝐞𝐚𝐤 𝐒𝐢𝐥𝐨𝐬: A seamless experience comes when teams collaborate, not just in meetings but in mindset. The best brands foster cross-functional synergy.
      ✔ 𝐌𝐨𝐭𝐢𝐯𝐚𝐭𝐞 & 𝐄𝐧𝐜𝐨𝐮𝐫𝐚𝐠𝐞: CX success isn’t about individual wins; it’s about lifting each other up. Celebrate small wins, learn from challenges, and keep the customer at the heart of every decision.

      At the end of the day, a customer’s loyalty isn’t won by one person—it’s built by a team.

      Piyali Mukherjee, Vaibhavi Bhat and Shrinidhi Rao
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