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From Garage Startup to Industry Leader – The Rise of Monk Entertainment
In the era of youngsters following the most safest and commonly opted careers , Ranveer widely known as BeerBiceps, is a content creator, podcaster, and entrepreneur with a strong presence in self-improvement, fitness, and business content. Viraj Sheth, the business strategist behind Monk-E, has played a crucial role in scaling the company and managing influencer talent. Together, they have built a ₹100 crore enterprise ‘Monk Entertainment’ that specializes in talent management, brand collaborations, and digital content production. Their business has helped shape India’s influencer ecosystem, working with top brands and digital creators.
Monk entertainment has contributed towards the business landscape and youth generation by creating social impact through partnerships by collaborating with brands like Puma , Skechers , Nykaa man. Monk Entertainment has facilitated campaigns that highlight social causes, sustainability and youth empowerment raising awareness on important societal issues.
Their work with brands ensures that social impact initiatives reach younger generations, who are more socially conscious.
Here is a video of the co-founder Viral Sheth sharing his valuable insights on Monk entertainment and its marketing strategies: