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This Indian Brand is ruling the Wine market of India? :Sula wines case study
Sula Wines is one of the most incredible companies in the Indian business ecosystem and they have established such an insane dominance in the wine industry of India that while Fratelli Wines has a total land acreage of 240 Acres, Grover Zampa has 460 acres but Sula alone has an acreage of 2600 Acres!!! Which is more than its next 3 competitors combined!!
and what’s even more mind-blowing is that, in spite of having 5–10 times more inventory, while Fratelli has an average inventory time of 595 days, Grover stands at 878 days, Sula has an average inventory time of just 465 days!!!Which means inspite of Sula producing 5–10 times more volumne of wine, it is able push its products at a wayyy faster pace than their competition and Sula has been such a dominating player in India, that even the biggest winemakers in the world have not been successful in India!!!
As a result, Sula stands as the indisputable king in the Indian wine industry with a market share of 52%
So in this episode of the Underrated Indian Business Maharaja series, let’s try to understand,How did Sula wines go from being a humble start up to becoming the King of the Indian wine market?
What were their business strategies that helped them get so far ahead of their competition ?
And, most importantly, as students of business what are the lessons and study materials to help you understand Sula and the wine industry of India better?