How great leaders inspire action

Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question: “Why?” His examples include Apple, Martin Luther King Jr. and the Wright brothers …

Simon Sinek explores how leaders can inspire cooperation, trust and change. He’s the author of the classic “Start With Why.”

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action