How the Lego Group Built Culture Change: From the Ground Up

The Lego Group took a grassroots approach to defining leadership behaviors that would help the company execute a new business strategy. Chief people officer Loren Shuster shares lessons for success.

From 2004 to 2015, the Lego Group was on a tear, growing revenue an average of 17% per year. Then growth stalled and sales flattened. In 2017, an outside CEO joined the toy company and chief commercial officer Loren Shuster transitioned to the role of chief people officer. The new leadership team, Shuster recalled, had a classic realization: “‘What got us here won’t get us into the future’ — which led us to develop a new business strategy.”

https://sloanreview.mit.edu/article/how-the-lego-group-built-culture-change-from-the-ground-up/