AI Is Helping Companies Redefine, Not Just Improve, Performance

Research on organizations’ use of artificial intelligence reveals how they can apply the technology to redefine strategic measurement and KPIs.

Performance measurement has been a top management imperative ever since Frederick Winslow Taylor’s seminal work “Principles of Scientific Management” revolutionized business processes more than a century ago. Taylor’s stopwatch, ruthlessly deployed to monitor and maximize worker productivity, became a controversial symbol of performance analytics. More recently, the purpose of measuring performance has expanded well beyond efficiency and now includes the strategic optimization of a range of business functions and outcomes.

https://sloanreview.mit.edu/article/ai-is-helping-companies-redefine-not-just-improve-performance/