Rethink the Growth ImperativeQuestioning the idea that businesses must continually grow can expose new paths to resilience and sustainability.

Karl-Johan Perrson, the chairman and former CEO of H&M, once asked, “What would it mean if we all consumed 20% less? I believe it would be catastrophic. It would mean 20% less jobs, 20% less taxes, 20% less money for schools, doctors, roads. The global economy would collapse. I’m firmly convinced that growth has made the world a better place today than it was 20 years ago. And it will be better in 20 years than it is today.”

https://sloanreview.mit.edu/article/rethink-the-growth-imperative/