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Why Community-Led Growth is the Future of Marketing
Introduction: Marketing Is No Longer a One-Way Street
In the traditional marketing playbook, brands created the message, ran ads, and consumers responded. But in 2025, the most powerful messages don’t come from companies—they come from communities. Community-led growth (CLG) has emerged as a transformative strategy where brand growth is driven by customers, fans, and users who actively engage, advocate, and build alongside the brand.
https://www.chameleon.io/blog/community-led-growth
