Simon Sinek: Comment les grands leaders inspirent l’action

In this classic 18‑minute TED Talk, Simon Sinek introduces the Golden Circle model—three concentric layers labeled Why, How, and What—as a framework to explain why truly inspiring leaders and organizations communicate from the inside out. He argues that people are drawn not to what you do or how you do it, but to why you do it—your purpose, cause, or belief. Drawing on examples like Apple, Martin Luther King Jr., and the Wright Brothers, Sinek shows how starting with “Why” taps into the emotional part of the brain—our gut feelings—fostering trust, loyalty, and action. He concludes by distinguishing between those with authority and those who truly lead—the ones we choose to follow because they resonate with our values and aspirations