Are Your Presentations Too Emotional — or Too Analytical?

When making a presentation, leaders need to balance appeals to both logic and emotion — the head and the heart.

When you have the opportunity to connect with an audience, stating fact after fact is not the way to go. You have an opportunity to connect more deeply than you can with just facts. Granted, some presentations are solely to convey updated information. But if that’s the case, you’re probably better off just emailing the particulars and saving everyone time. The best use of a presentation is to motivate others.

Staying flat and factual can work in a scientific report setting, but it won’t help motivate most audiences. Facts alone don’t help audience members understand why the information is important: You’re possibly relying too heavily on attendees to surmise the meaning behind them and make connections between point A and point B. You’re making the audience work way too hard to identify the decision you’re hoping to persuade them to make.

https://sloanreview.mit.edu/article/are-your-presentations-too-emotional-or-too-analytical/