How your brain responds to stories — and why they’re crucial for leaders

How do the world’s best leaders and visionaries earn trust? They don’t just present data — they also tell great stories. Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can harness it to create empathy and inspire action.

Karen Eber believes storytelling is one of the most impactful ways to shape culture, and engage people.

https://www.ted.com/talks/karen_eber_how_your_brain_responds_to_stories_and_why_they_re_crucial_for_leaders?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare