This example says it all:

Linkedin post by Google: very small reach.

Linkedin post by the CEO of Google: viral.

7 reasons to start posting on your personal Linkedin:

1. 10x More Followers

On average, employees’ social media accounts attract 10 times more followers than company accounts.

(use your company page for credibility, not reach)

2. 8x more engagement

Content shared by employees gets 8 times more engagement. Personal stories resonate more than corporate messages.

3. 7x higher conversion rate

Leads from employees’ social media convert 7 times more often. Personal connections build trust and drive action.

4. Trust in recommendations

93% of consumers trust recommendations from people they know, versus 38% who trust brand messages. Word-of-mouth is powerful.

5. Personal value in B2B

B2B customers are 2 times more likely to choose brands that convey personal value.

6. Brand values influence

63% of consumers say brand values influence their purchase decisions.

7. Attracting talent

69% of prospective employees avoid companies with poor reputations.

Personal branding is not a simple trend.

It’s going to stay alive for a long time.

Even more, since AI is everywhere.

PS: Google’s company page on Linkedin is not that bad.

I just had to take a famous example for this post

Follow my LinkedIn Profile: https://www.linkedin.com/in/gskumarcoach/

GS Kumar

LinkedIn Marketing Strategist | Trainer

Executive Resume Writer & Job Hunt Coach

(Mid-Career & Leadership Roles)

Recruitment Trainer | Keynote Speaker | LinkedIn LIVE Host

http://www.gskumarcompany.com | +91 90193 57592