The Semrush AI Toolkit is designed to help businesses monitor and optimize their brand presence across AI-powered search platforms like ChatGPT, Google AI Mode, Gemini, and Perplexity. It provides an AI Visibility Score to show how often a brand appears in AI-generated responses compared to competitors, along with insights on where it’s absent to highlight opportunities. The toolkit also analyzes brand performance and sentiment, showing how AI systems perceive a company, what topics are associated with it, and how this compares against competitors. With prompt tracking, users can monitor up to 10 (or more with advanced plans) specific prompts daily to measure visibility and catch sudden changes. An AI-specific site audit ensures websites are technically ready for AI crawling, checking elements like structured data and llms.txt files. Other features include competitive benchmarking, audience intent insights from real user queries, and AI-driven strategic recommendations that convert findings into actionable steps. Reports are updated on different cadences—monthly for visibility, weekly for performance, and daily for prompt tracking—making it a dynamic tool for ongoing optimization. Integrated reporting also allows users to create presentation-ready summaries for teams or stakeholders. Available at $99 per month, the toolkit offers powerful visibility, sentiment, and competitive intelligence to help brands stay ahead in the evolving landscape of AI-driven search.

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Semrush: Data-Driven Marketing Tools to Grow Your Business

Drive growth in SEO, PPC, content, social media, and traffic with AI-powered marketing tools for every task.