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Avirup Mukhopadhyay has joined Victorinox India as Head of Marketing, bringing with him over 15 years of expertise in sales, customer marketing, brand building, and category management. His career spans leading roles at Hindustan Unilever, True Elements, and Dr. Reddy’s Laboratories, where he successfully drove brand strategies, product launches, and profitable go-to-market initiatives. Having worked on iconic brands like Kissan, Knorr, and Rin, as well as playing a pivotal role in establishing True Elements as a household name, Avirup has built a reputation for strategic vision and a deep understanding of consumer behavior. With this experience, he is well-equipped to strengthen Victorinox’s brand presence in India and accelerate consumer engagement and growth.
