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Joerg Storm’s newsletter emphasizes that the era of AI hype is fading, and businesses are now facing a critical inflection point. Generative AI, once celebrated for dazzling demos and promises of transformation, has entered Gartner’s “Trough of Disillusionment,” exposing the reality that most companies lacked the groundwork to make AI effective. Without AI-ready data, governance structures, or meaningful use cases, many pilots have failed, leaving organizations disillusioned. However, this phase also marks the start of a more mature AI journey, where success will depend on building an enterprise-wide AI strategy, investing in pilots that directly solve business problems, and creating strong technical foundations supported by ethical guardrails. Storm suggests that the real opportunity lies not in chasing trends but in treating AI as an enterprise capability—one that can solve complex problems, deliver measurable ROI, and redefine industries if adopted thoughtfully and strategically. The key question for leaders now is whether they will continue to be distracted by hype or commit to the harder but far more rewarding path of building lasting AI capabilities.
drstorm.substack.com
Beyond the AI Hype: From Failing Pilots to $4.4T Industry Shifts, Real ROI Starts Now #126b
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