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What is Scrumball?
Scrumball is an AI-driven influencer marketing agent designed to help brands launch, manage, and optimize influencer campaigns from start to finish. It leverages a database of over 120 million creators to find ideal matches, automate outreach, and track ROI — essentially acting like a digital marketing team.
Key Features & Components
Scrumball organizes its workflow around three AI “agents,” each focused on a critical part of influencer marketing:
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Lillian → Performs brand analysis across 90+ dimensions and predicts campaign ROI with high accuracy.
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Hunter → Searches the creator database to identify influencers that align with brand goals.
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Charlie → Handles outreach and communication with creators, increasing response rates.
Other features include:
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Risk detection to flag fake followers, suspicious engagement, or mismatched audiences.
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Performance optimization with real-time adjustments and transparent tracking.
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Quick setup where campaigns can be launched by simply pasting a website URL.
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Flexibility to support physical products, apps, tools, and services across industries.
Value Proposition & Benefits
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Speed & scale → Launch campaigns in days instead of weeks.
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Efficiency → Automates creator discovery, outreach, and management.
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ROI transparency → Predicts and tracks campaign returns for data-driven decisions.
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Risk mitigation → Fraud detection prevents wasted spend.
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Scalability → Access to a huge pool of influencers for both niche and global campaigns.
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