Google Digital Marketing & E-commerce Professional Certificate

The Google Digital Marketing & E-commerce Professional Certificate is a comprehensive, beginner-friendly online program designed to equip learners with the essential skills required for entry-level roles in digital marketing and e-commerce. Offered by Google through Coursera, this certificate program is ideal for individuals seeking to transition into or advance within the digital marketing field.

Key Features

• Duration & Flexibility: The program spans approximately 6 months, with an estimated commitment of 10 hours per week. It is entirely online and self-paced, allowing learners to balance their studies with other commitments.

• No Prior Experience Required: Tailored for beginners, the course does not necessitate any previous experience or a degree, making it accessible to a wide audience.

• Practical Learning: The curriculum emphasizes hands-on learning, enabling students to build a professional portfolio featuring projects like customer personas and social media calendars. These projects are designed to demonstrate practical skills to potential employers.

• Industry-Relevant Tools: Learners gain proficiency in widely-used digital marketing and e-commerce platforms, including Google Ads, Google Analytics, Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, and Shopify.

• Career Outcomes: According to program graduate surveys, 75% of certificate holders report positive career outcomes, such as securing new jobs, promotions, or raises, within six months of completion.

Course Structure

The certificate comprises eight courses that cover a range of topics essential for digital marketing and e-commerce:

1. Foundations of Digital Marketing and E-commerce: Introduction to the field, including the marketing funnel and customer journey.

2. Attract and Engage Customers with Digital Marketing: Strategies for customer acquisition and engagement through various digital channels.

3. From Likes to Leads: Interact with Customers Online: Techniques for converting social media interactions into leads.

4. Think Outside the Inbox: Email Marketing: Crafting effective email marketing campaigns.

5. Assess for Success: Marketing Analytics and Measurement: Utilizing analytics to measure and optimize marketing performance.

6. Make the Sale: Build, Launch, and Manage E-commerce Stores: Practical skills for setting up and managing online stores.

7. Satisfaction Guaranteed: Develop Customer Loyalty Online: Strategies for fostering customer loyalty in the digital space.

8. Capstone Project: A comprehensive project that synthesizes learning from all courses.

Enrollment Information

• Cost: The program offers a 7-day free trial, after which a subscription fee applies. Financial aid may be available for eligible learners.

• Certification: Upon successful completion, participants receive a shareable certificate that can be added to their LinkedIn profile or resume.

For more detailed information and to enroll, visit the Google Digital Marketing & E-commerce Professional Certificate page on Coursera.

coursera.org

Google Digital Marketing & E-commerce

Offered by Google. Get on the fast track to a career in digital marketing. In this certificate program, you’ll learn in-demand skills, and ... Enroll for free.