Here’s a short summary of Newsletter by Dr. Joerg Storm

Dr. Joerg Storm explains how generative AI is rapidly transforming the field of market research. New tools like synthetic personas and digital twins now allow companies to simulate customer behavior instead of relying only on real surveys or interviews. This helps businesses gather insights much faster and at a much lower cost.

However, while these AI-generated proxies can closely mimic human responses, they still come with limitations—such as potential biases and a lack of diversity in the synthetic data. Because of this, companies should experiment carefully, define specific use cases, and always compare AI-generated insights with real-world data to ensure accuracy.

In short: Generative AI is reshaping how organizations research customers, but it must be used responsibly with proper validation and ethical attention.

https://drstorm.substack.com/p/ai-just-rewrote-how-ceos-research?utm_campaign=email-half-post&r=5xcpdm&utm_source=substack&utm_medium=email

drstorm.substack.com

AI just rewrote how CEOs research, hire, operate, and compete — all in one week. #137b

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